In financial services, authority isn't just a ranking signal — it's a commercial asset. We build it through data-led digital PR campaigns that earn coverage in financial and mainstream press, generating high-quality links and genuine credibility simultaneously.
Links remain one of Google's most important ranking signals — and in financial services, the quality of those links matters enormously. A single link from a major financial publisher carries more ranking weight than dozens of low-quality directory links.
Digital PR is the most sustainable way to earn those links. By creating data-led content that journalists want to write about, we generate coverage — and links — in the publications your target clients already read. The result is better rankings, higher domain authority, and a brand that's visible beyond your own website.
Data-driven campaigns that earn coverage, links, and credibility in financial media.
We develop campaign concepts grounded in data — FOI requests, ONS data, proprietary research, Freedom of Information responses — and identify the financial angles most likely to earn coverage in your target publications.
We write the press releases, data visualisations, and supporting assets that give journalists everything they need to write the story — reducing friction and increasing coverage rates.
We have established relationships with journalists at key financial and consumer titles — from specialist trade press to national newspapers' money sections. We pitch to the right contacts, not blanket distribution lists.
Beyond campaign-led coverage, we secure regular expert commentary placement for your spokespeople — positioning your firm as the go-to voice on the financial topics that matter to your clients.
We identify and reclaim unlinked brand mentions — coverage of your firm where the journalist didn't include a link. Unlinked mentions are often surprisingly common and relatively easy to convert to followed links.
We provide transparent reporting on coverage secured, domain authority of linking sites, estimated traffic value, and the contribution of link acquisition to your overall organic performance.
Financial journalists have high standards and low tolerance for irrelevant pitches. Our founder's City background means we understand the stories that resonate in financial media — and how to pitch them credibly.
We run digital PR as part of a joined-up SEO strategy — ensuring that the links earned support the specific ranking goals in your content plan, not just general domain authority.
Financial PR campaigns must navigate FCA financial promotion rules. We ensure that everything we put into the public domain is compliant — protecting your firm's regulatory standing while building its public profile.
Traditional PR focuses on brand awareness and reputation. Digital PR has the same goals but is specifically engineered to earn backlinks — by targeting online publications and ensuring coverage includes a link back to your site. The SEO impact of those links is the primary KPI, alongside the coverage itself.
It varies significantly by campaign and sector. A well-executed financial services campaign might earn 10–40 links from a single campaign, including several from high-DA publications. We’ll give you realistic expectations based on comparable campaigns before we begin.
Yes — and it should. Digital PR earns the high-authority editorial links that are hardest to acquire by other means. It works alongside content-driven link earning (guides, tools, data assets that attract organic links) and strategic partnership links. Together, these build a diverse, high-quality link profile that sustains rankings over time.
Book a free 30-minute discovery call. No arm-twisting, no hard sell... just an honest conversation about your goals and how the right SEO strategies can help you achieve those goals.