SEO for financial services firms is like marketing on “hard mode”.
You’re operating in a highly regulated, high-trust environment where a mistake can affect your rankings AND your credibility.
But while you can’t rely on a cheat code to win this game (there IS no cheat code for financial SEO), when you work with Taramore you’ll get something even better: sustainable, revenue-first SEO strategies that are both commercially sound and FCA-compliant.
Taramore is a specialist finance SEO agency that’s not only SEO-native, we’re also fluent in the language of finance. In addition to SEO experience, our team also has experience as financial analysts, currency traders, and financial journalists. Which means we not only understand FCA compliance, we know how to build E-E-A-T in YMYL verticals, and we speak the language of fintech founders, insurance brokers, currency traders, bankers, IFAs, and mortgage advisers… fluently.
Our financial SEO services
(* here are just some of the brilliant businesses we've worked with *)
Who we help
Whether you’re a fintech startup or an established brokerage firm, a global payments company or a local accountancy firm, if you’re in finance and you’re keen to win more customers and earn more revenue, then Taramore is here to help.
SEO for Insurance & Mortgage Brokers
Insurance and mortgage brokers face a complex challenge, competing with comparison sites, aggregators, and major brands with enormous marketing budgets. Taramore specialises in helping brokers rank for high-intent local and national search terms that comparison sites don’t touch… and turning that traffic into leads.
SEO for IFAs & Wealth Managers
Even if your financial advisory firm currently acquires 100% of its clients through referrals, professional networks and word-of-mouth, your website has the potential to supplement those referrals with high-net-worth organic leads actively searching for your services. But to attract those clients, you need SEO that builds trust and authority, and does so in a compliant way… and that’s exactly what Taramore delivers.
Looking for a financial services SEO agency? Look no further
At Taramore, we have two special interests: financial services, and SEO. While many generalist SEO agencies might have a few financial services clients, we’re a specialist finance SEO consultancy that doesn’t serve clients in any other sector. We understand the regulatory landscape, the compliance constraints, the trust signals Google looks for in YMYL content, and the commercial realities of client acquisition in insurance, wealth management, fintech, and mortgage brokering.
Based in the UK and working with financial services clients nationwide, our team combines deep financial services experience with cutting-edge SEO techniques to help your business attract better clients, build organic visibility, and reduce reliance on paid channels.
Still have questions about financial SEO?
That's great, because we have answers
What is financial SEO and how does is it different?
Financial SEO is the practice of optimising financial services websites to rank higher on search engines like Google. It's different from general SEO because financial content is classified as YMYL (Your Money, Your Life), which means Google applies much stricter quality and trust standards to finance websites than to most other industries.
Unlike Pay Per Click advertising, which stops delivering leads the moment you pause your campaigns, an investment in finance SEO continues to compound over time, helping your business get found by prospects searching for insurance brokers, mortgage advisers, IFAs, accountants, FX companies, or fintech solutions months and even years after the initial work is done.
At Taramore, we combine technical SEO, content strategy, keyword research, and digital PR to help financial services businesses like yours rank for the terms your ideal clients are actually using.
How can a finance SEO company improve my search engine rankings?
At Taramore we've specifically tailored all of our SEO services to help financial services businesses rank higher on Google while staying FCA-compliant.
These services include keyword research tailored to your ICP (ideal client profile); writing and optimising content that is compliant and demonstrates E-E-A-T (Experience, Expertise, Authoritativeness, Trustworthiness); building high-quality backlinks through data-driven digital PR campaigns; technical SEO audits to fix crawlability and indexing issues; and local SEO for firms serving regional markets.
What should I expect from a financial SEO company?
At Taramore, we start with a discovery call to understand your business model, target clients, competitive landscape, and current SEO performance. From there we conduct a comprehensive SEO audit and keyword research analysis tailored specifically to your niche, whether that's insurance brokering, mortgage advice, fintech, wealth management, or accountancy.
We then work with you to implement a phased SEO strategy that aligns with your growth goals, budget, and internal capacity. You'll receive regular performance reports, transparent communication, and strategic, revenue-first recommendations based on real data rather than guesswork.
Do I need an SEO audit for my business website?
Yes, it's a good idea for any business to get an SEO audit before they begin doing additional SEO work on their site.
Many SEO agencies may use an automated auditing tool to autogenerate an SEO audit for your site, and in many cases this will be free.
These SEO audits aren't always the most useful types of reports though, since they often aren't particularly tailored to your target keywords and ideal customers.
That's why Taramore doesn't use automated audits. Instead, we offer a manually created, highly targeted and hugely relevant SEO audit for your site, lovingly handcrafted by our financial SEO experts.
Oh, and did we mention that we don't charge you a penny for them?
Why should I choose a specialist finance SEO agency over a generalist?
You don't have to. The top generalist SEO agencies in London, Manchester, or Bristol are perfectly capable of delivering strong results for financial services businesses... and in many cases they'll have some finance sector experience under their belts already.
However, working with a specialist finance SEO agency like Taramore means you're working with a team that understands FCA compliance by default, knows the difference between an insurance broker and an underwriter, can write credibly about Solvency II or MiFID II or Consumer Duty without needing a briefing document, and has already built relationships with some of the trade publications and sector journalists that matter for digital PR in finance.
We also tend to be faster and more cost-effective than large generalist agencies, because we're not learning your sector from scratch every time we write a content brief or pitch a campaign.
Does Taramore offer local SEO services?
Yes. Local SEO is particularly important for IFAs, mortgage brokers, accountants, and insurance brokers who serve clients within a specific geographic area.
Taramore can help you optimise your Google Business Profile, earn and manage client reviews, create location-specific landing pages, and rank for high-intent local search terms like "mortgage broker [city]" or "financial advisor near me."
Can financial SEO help me reduce my CPA?
Yes, financial SEO is generally a much more affordable way to earn new leads, which means if you combine specialist financial SEO work with your existing PPC campaigns you should reduce your average CPA.
How much does a finance SEO consultant charge?
Finance SEO companies have pricing that varies enormously depending on the agency's experience, the scope of work, and the competitiveness of your niche.
Some agencies might charge £500/month for very basic SEO packages in low competition industries, while specialist consultancies charge £5,000–£15,000/month for comprehensive strategies targeting highly competitive terms.
At Taramore, our pricing is transparent and tailored to your business objectives and timing. We work with early-stage fintechs, established IFAs, investment companies, and everything in between... and we're committed to delivering genuine ROI rather than vanity metrics.
Surely you're convinced by now?
Oh you are? Well that's great - give us a shout then...